Digital Strategy

DIGITAL STRATEGY

Our team will carefully plan digital strategies that align and deliver against your business objectives.

“We see in order to move; we move in order to see.”

William Gibson

IMPORTANCE OF STRATEGY DEVELOPMENT

Sometimes the hardest part of getting started is knowing where to begin. It’s a big digital world out there, with many options for you to choose from.
Your individual goals are unique from any other business, meaning you need a team that will take a holistic audit of your situation and provide solid, actionable, and strategic recommendations with cost-effective results.

WHAT IS DIGITAL STRATEGY?

It is the fundamental direction and practice that keeps you on track in order to achieve your goals. By auditing the digital capabilities of your brand we create an action plan that guides the growth and success of your business.

HOW YOUR STRATEGY IS DEVELOPED

INSIGHT PHASE

We start every strategy with a meeting to make sure we understand your business and what you want to achieve.  This stage allows us to set your KPIs (goals) and evaluate your current situation. We accomplish this by: 

Digital Channel Audit
Competitor Analysis
Customer workshops
Company research
Campaign analysis

STRATEGIC PLANNING PHASE

Now that we know who you are, and where you want to be, we then craft a comprehensive digital strategy that leverages the right channels for you to generate quality results. Our strategy development includes:

Digital scoping
Content strategy
Social Media strategy
Website strategy
SEO and SEM strategy

IMPLIMENTATION PHASE

Now that the strategic plan has been developed, we begin to put your strategy into motion. With your approval of the direction chosen, the planned asset requirement, and the timeframe estimations, we will begin to roll out your digital strategy.

OPTIMIZE PHASE

Now that your strategy has been implemented and moving for sometime, we will then review the results, optimise our strategy based on the analytics,  and further improve your campaign. You will receive comprehensive monthly reports on your progress and any actionable items needed.

LET’S GET IN TOUCH

Ready to start your next project with us? Give us a call or send us an email and we will get back to you as soon as possible!

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