Email Marketing

EMAIL MARKETING

Email marketing may have been overshadowed by its trendy cousin Social Media, but it is still one of the most powerful digital marketing tools available and delivers impressive engagement, consistently and cost efficiently

WANT TO SEE WHAT EMAIL CAN DO FOR YOU?


WHAT IS EMAIL MARKETING?

Email marketing allows you to reach a large audience, while also speaking to people one-on-one. Used strategically, you can effectively generate clicks and conversions from emails that inform and inspire. Be at the forefront of your customers minds at all stages with email marketing.

WHY IS IT IMPORTANT?

It all comes down to content. You need to deliver valuable content in exchange for your subscriber’s valuable time. To create compelling messages, it takes a combination of good copy and design, plus smart list building, segmentation, and testing. Good content is necessary to deepen your relationship with your audience.

For every dollar spent on email marketing, an average of $44 return on investment is realised.
(Campaign Monitor, 2016).

EMAIL MARKETING SERVICES

Account Set Up
Account Set Up

Choosing the right platform, with the right list setup is paramount. If you don’t have the fundamental that enable you to capture and leverage your customers’ valuable data, then all your creative copy will go to waste. We set you up with the best suited email platforms, ensuring your emails are ready to make an impact.

Email List Building
Email List Building

If your messaging isn’t reaching receptive audiences then it’s sure to fall flat, no matter how good it is. If your current data pool is not delivering results, we can help you build high-quality lists of the audience you want to target.

List Management
List Management

A good list alone isn’t enough; you also have to maintain it (removing hard-bounced emails, unsubscribes, etc.) and ensure it is carefully segmented so you can send the right messages to the right people.

Copywriting
Copywriting

To succeed, you need to be able to carefully craft a message that can talk to a large group while connecting on an individual level. The copy needs to deliver valuable content, not spam, while focusing on what the subscribers are interested in and employ email marketing as a personal approach communications platform. That’s where Binary Star Digital comes in.

Email Design
Email Design

Generic, stock emails are victims of your customers delete button. We can help you capture your readers’ attention with well-designed email messages that encourage a higher open rate and best chance of reader response.

Strategic Development
Strategic Development

From automated reminders and thank you messages, to detailed customer journeys, strategic email development can increase your customers’ lifetime value. We devise the optimum strategy for your target market depending on whether your purpose is to use it as a sales tool, branding exercise, or to test ideas. We will spot trends and find out how your emails perform by reporting and optimizing your campaign.

WHAT WE’LL DO

We can help your business create smart, innovative campaigns that deliver an exceptional return on your email marketing investment. Our strategy is executed with the goal of exceeding your KPIs. We keep your audience engaged so they continue to open, click, and convert.

LET’S GET IN TOUCH

Ready to start your next project with us? Give us a call or send us an email and we will get back to you as soon as possible!

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