HUDSON PSYCHIATRIC ASSOCIATES

hudsonpsych.com

Project Overview

Services

  • Web design
  • UI / UX
  • Website Build
  • Search Engine Optimisation

Deliverables

  • 12 Pages
  • Dual location SEO
  • Content Writing
  • Training
  • SSL
  • WordPress Build and Migration

CHALLENGE

For over 14 years, Hudson Psychiatric Associates have practiced in the New Jersey area. They came to us with an outdated website that was not delivering clients or ranking well on Google.

Now with two office locations, they were looking for a fresh site to reflect their brand and showcase the range of services provided. With increased competition in the area, an SEO driven website that would put them in front of potential clients was the target.

SOLUTION

In order to meet Hudson’s requirements, we designed a new WordPress website putting the professional brand and approachable values at the core.  All content was re-written with an SEO led approach which, coupled with the development of their Google My Business page, resulted in first page rankings for their top keywords.

To ensure the best customer experience, we built an easy to use navigation and mobile optimised site, combined with further development of their forms and FAQ pages which had previously been difficult for customers to use.

Mobile optimisation 

optimised across all platforms

When the majority of searches now occuring on mobile platforms, it was important to insure Hudson Psychiatric Associates could communicate to their patients in a clear, convienient, and attractive manner. 

Modern Redesign

Old Branding, New approach

A challenge with redesigning older websites is how do you take the branding and move it into the new modern website design?With Hudson Psychiatric Associates, we took their branding colors and integrated it across all pages and templates with a clear modern design. Flexibility of announcements while still being aesthetically pleasing can be seen with the recent addition of the Covid-19 banners. 

Hudson Full website